Use color-protecting shampoo to avoid yellowish color after dyeing your hair

Focus on the opposite colors of purple and blue,
Show transparency and create your ideal color sustainably.

While adding a blue tint to the high tones,
Colors with color levels 6 to 10 maintain an ashy feel,
This results in transparency* and maintains ideal color.

Use a betaine cleaner.
By focusing on good lathering, the shampoo is distributed throughout the hair,
This achieves an effect that does not cause color unevenness.

It does not leave behind necessary sebum when washing, so it does not cause any stress on the scalp,
Even scalps that are sensitive to color can be used with confidence.

Since it is a gentle cleansing ingredient, continued use can stabilize the condition of your hair.

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&Be Color Shampoo V.Blue

A color shampoo designed to prevent yellow and orange discoloration in high-tone and brown hair colors. By focusing on the complementary colors of violet and blue, it enhances transparency※ and helps maintain the ideal color. The shampoo uses betaine-based cleansing agents to ensure a rich lather and an even color result.